International Market Entry Strategies

1-WHAT ARE THE MARKET ENTRY STRATEGIES?

2-WHICH MARKET ENTRY STRATEGY SHOULD YOU CHOOSE?


Entering into a foreign market with success is not an easy task especially because of the cultural differences, different fiscal and legal requirements. No two countries are same nor two industries, that`s why different markets require different solutions.



Unfortunately, There is no one-solution that fits for all cases, but Levene Consulting can help you to identify the best possible solution by assessing your capabilities and understanding the identified market.


There are a variety of ways in which a company can enter a foreign market. Depends on your product/service and the target foreign market, there will be a number of factors that will influence your choice of strategy, including, but not limited to, tariff rates, licences, the competition, popular marketing channels and additional transportation costs.


While these factors seems an additional hassle to your operations, foreign markets offer gret rewards in return. We list down the following market entry strategies for your business.


Identifying the Right Market Entry Option:

  • Direct Exporting

  • Licensing

  • Franchesing

  • Partnering

  • Joint Ventures

  • Buying a Company

  • Piggybacking